On May 5th, Governor Walker, Tourism Secretary Clet and Transportation Secretary Ross along with other elected officials and dignitaries gathered at the new La Crosse Rest Aria 31 for a ribbon cutting ceremony to celebrate the new facility and in particular the new travelers' welcome center within the rest area building where the La Crosse Convention and Visitors Bureau staff greet visitors and dispense information to assist them in their travels across Wisconsin. The gathering was one of several ceremonies held in Wisconsin to celebrate Tourism Week and promote Wisconsin's tourism industry.

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